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You can set and wait for fruit to grow back on low branches or go get a dang ladder. A saying I am fond of and one that fits my situation well. We are so blessed to still have work and still be able to work. Thank you from the bottom of my heart to the customers still calling to spend money in such a confusing and difficult time. That being said our call volume is down considerably from last year and predictably so. As a business owner I am faced with two options. Wait and save up to see what comes of all of this, or push ahead in the best way we know possible. We choose to bet on central Missouri rebounding and business being better than ever in a reasonable time frame, so push ahead we will. For the month of April we have decided to double our marketing and go forward with equipment purchases we had already planned. Is that a tough decision? Hell yes! But after great thought and much input, it is the right one. Here I am stating the difficulty of my situation and yet we still have jobs to do and customers calling. Think about the local restaurants that have no option but to set and wait, pray and hope. In thinking about that we came up with our marketing plan for the spring of 2020. We are offering gift cards to local restaurants to every customer varying from $20 to $200 depending on the size of the job. Today we bought $1200 worth of gift cards to hand out to customers we have booked up for the next 2 weeks. I hope like heck I’m buying more every two weeks until the doors are back open and I’m drinking a stout beer at Billiards about to lose at pool, or finding a way to finish the world’s best 24oz pork steak on the patio of Drowes. Eating my favorite fried green pepper rings having a drink and smiling as my friends try to teach me about Jazz at Murrays. Or chasing my ornery three year old son thru Shakespears while enjoying a birthday party and a beer……I think we all need a drink at our favorite hangout. Until that’s an option we will keep pushing forward and do our best to give back. If the economy takes too hard of a hit and our business plan for the next couple months fails, we will reassess and go find a taller ladder.
We are arborist, not public health experts or economist.
Our plans for operation are as follows:
We can give estimates without any in person interaction. We take pictures of purposed work and send a detailed write up via email. Our crew can complete jobs with out in person interaction as well. Payments can be made by card online or by check thru mail. As long as we can safely earn business we will continue to do so, and along with that continue to spend money in the community as well.
Resource Tree and Land was built on handshakes, coupled with clear and honest communication. It seems for awhile the handshake part has changed. But that is ok, we will work within the perimeters available, and stop at nothing to provide the service we agree to.
Americans in my opinion are histories finest example of adapting to change and coming out stronger. I could go on for 5 more paragraphs about the creativity and resiliency of our nation, but I feel myself turning into the self righteous know it all dorks that I have been shaking my head at for the last 10 days. Holler if you need any work done we got ya.
